How to Sell Your Home in 5 Days Third Edition
The proof is in the testimonials that have arrived by the thousands: “This is a really great book. It’s simple. It’s straightforward. We read it. We ran our ad. We got over 100 telephone calls. We sold our home.“—John Henke, Boise, ID. “Our real estate broker was green with envy. In 5 days we got 24 bids higher than the highest bid she got us in 11 1/2 years. You’re our hero!“—Elizabeth & Tim Hunter, South Berwick, ME. “I had a business opportunity I couldn’t take advantage of unless I sold my home immediately. I saw your book in a bookstore and sold my home the next weekend. Thanks!“—Doug Walker, Salt Lake City, UT. “Thanks to your system I sold my home in 5 days at $1.26 million. You saved me $78,000 in real estate commission!“—V., Potomac, MD.
Now in its third edition and timed perfectly to address a challenging real estate market, How to Sell Your Home in 5 Days turns the conventional on its head to present an innovative, practical, and foolproof alternative that makes the market work for you, the seller. Based on the one basic truth of free enterprise—that your home is worth exactly what the highest bidder will pay for it— this step-by-step plan shows exactly how to price your home attractively; make a timetable; write an effective ad; use buyer psychology, price points, and magic numbers to get the best price; and conduct round-robin bidding. It includes new information on the Internet—including a supporting website, www.5-day.com—the most recent testimonials, and updates to every phase of the process, from whether or not to renovate a kitchen before selling to the ins and outs of transferring ownership. Homes sold through the five-day plan sell for an average of 5% more than through conventional sales, plus, the seller doesn’t have to pay a broker’s fee—making this book among the best deals of the century.
User Ratings and Reviews
4 Stars Excellent concept, works most of the time
As a broker, I’ve tried the principles in this book several times and while it doesn’t always work, it’s worth a shot. At the very least, you get generate a lot of interest in the property you are trying to auction. 5 days may be a little optimstic to sell a house, but certainly it beats the traditional method of “list and wait”.
5 Stars I’ll definitely use this method AGAIN!
In May 2007, I bought the book, read it cover to cover (it’s a quick read), and implemented everything Effros recommended. We had our open house in late June, sold it during the round robin that weekend and closed in early August. It is an EXCELLENT, EXCELLENT method that I will use from now on. FYI, there is a website with a forum that is very helpful. The URL is the book’s title spelled out dot com.
4 Stars Totally unconventional
I think it’s great:)! However, my broker made some revision in it. He thinks that it is actually misleading the consumers so he agreed to advertise it with – Home will be sold to the highest “acceptable” bidder. One of the owners felt it’s also misleading the public & did not agree for me to proceed with it. However, if I didn’t have a license & was a regular public, I would have tried this, just to see how much my home could take, esp. in this market.
4 Stars Great Book, Better than spending $997 for an overpriced Course that Copies this Book
This is a great book that shows you how to successfully pull off this Home Auction (Round Robin Bidding Strategy). Theres only one thing the book leaves out or needs more of. More Marketing info so you can have a more Successful Round Robin Auction and get more people to your house. This book only mentions placing a classified ad in your newspaper. While you should do that you need to also put ads in free online classifieds that get lots of traffic, more than just Craigslist. You need to hit Oodle, Backpage, Kijiji and others. Theres other online stuff you can do of course. The more promotion you do the better chances you have of selling your house. You should have at least 50-300 people at your open house when your doing this. Another thing the book doesn’t mention is having all your marketing paid for and having the local community market for you.
5 Stars Fabulous
I have not tried the 5 day sell as yet but the book is fabulous. Direct, clear, easy to read and understand, concise and full of information. A wonderful book for folks that are trying to understand the structure of the home selling business. Thank you Bill Effros for sharing your wonderful system with the world and with me 
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